FLYING THE EAGA SKIES

Today, tourism is one of the key sectors that the Brunei-Indonesia-Malaysia-Philippines-East Asean Growth Area (EAGA) is given much emphasis. Not only because it increases people and business mobility but it is one of the fastest means of ensuring that intra regional cooperation and linkages will actually happen on the ground.

The Mindanao Economic Development Council (MEDCO) reported during the 14^th anniversary of the sub-regional group that several air linkages were being opened or on the discussion tables.

Among these linkages are the flights between Zamboanga and Sandakan which is being served by the Asian Spirit; and Malaysia’s Air Asia which flies from Kuching, Malaysia to Bandar Seri Begawan, Brunei. Several other airlines are also looking into possibly servicing other viable routes.

The attempt to establish air and sea linkages fits well into the desire of the four countries to intensify travel and tourism between and among them and encourage more business exchanges. But more importantly, the cost of travel must be reasonable and affordable for both business and tourism so that activities within the region will flourish.

There is a need for all the airlines to study their fare structure very carefully and to ensure competitiveness or else people from the regions will not be motivated to travel either for business or tourism. Budget fares can easily result to greater number of cultural and student exchanges; businessmen visiting theareas to explore what they can do together; more tourists shopping, eating and spending their money.

New Air Route

Just last week, Indonesia’s Wings Air, a subsidiary of Lion Air, has started its chartered flight between Davao City and Manado, a route that has been abandoned so many times because of very thin traffic.

This time the Indonesian government will exert efforts to help sustain the service by bringing in greater volume of goods from Manado, Indonesia. Indonesian Consul Gen. Lalu Malik Partawana who is based in Davao City informed us that his office will exert all efforts to support the new air route.

I am now in Bali, Indonesia enjoying the week with my family. I could had flown directly from Davao; if there was a much easier air routes and cheaper fares. But since there was none; we decided to fly from Singapore.

This is what I had discussed with the Consul when I visited him in his office in Davao City; that we should make the air linkages work this time; and this can be done by creating activities that would bring about movement of people from the Davao to Manado and other Indonesian cities and provinces. And rates of travel is a critical issue – it can be a deterrent if priced wrongly and a strong motivator if the cost is just right.

Fifth Freedom Rights

Load cargo has always been the problem in traveling in the sub-regional destinations. This is the factor that prompted the four countries to declare the implementation of the fifth freedom rights so that airline companies can service destinations within the sub-region outside of their assigned destination.

The four countries even approved the “multiple designation of airlines with no restriction on frequency and capacity” and the “adoption of sub-regional multilateral agreement on common airport tariffs,” hoping that this will trigger the travel intensity among the peoples of the sub-region and those that are visiting its beautiful tourist spots.

What Needs to be Done

Having been actively involved in the promotion of this sub-regional group in the past, I believe that air linkages are very much necessary if the four countries, or their designated areas in the sub-region. They can pushed budget airlines to look into servicing the routes between and among them. This will not only heighten the trade relations among the participants, but would even pave the way for them as a group to look for a bigger trading partner like China or Japan.

This is also very important to the tourism sector, especially now that the industry is looking into promoting itself as one big destination to tourists particularly Europeans who love to travel for days to several destinations. The linkages will serve as a come-on for these travelers to consider the BIMP countries as a single destination within the sub-region.

There is a need to massively promote successful partnerships or business ventures; initiatives and exchanges, cultural and educational linkages that is worth talking about. All of these must be brought up in the open so that the EAGA excitement will again be in everyone’s heart!

(Joji Ilagan Bian is a strong and respected advocate for the development of the region. She is Chair of Joji Ilagan Foundation ( www.jojiilagancareercenter.com) ; President , Phil. Call Centers Alliance and Mindanao Tech Voc Schools Association; Mindanao Rep, Export Development Council. Email comments jojibian2@yahoo.com)